We all know that people love their cars. But this is more than just a feeling of fondness for an inanimate object. According to a study, a staggering 70% of car owners report to having a personal connection with their car. When considering that purchasing a new car is as much an emotional investment as it is a financial one, this bond or feeling of attachment begins to make more sense. At the end of the day, your car is more than just a set of wheels getting you from A to B and there are so many reasons to love your car!
Here are just a few:
It’s a memory making machine! Family, friends, pets – Your car transports you and your loved ones to your favorite destinations. Whether it’s the local park, the beach or the family favourite holiday destination, your car will get you there.
It’s an opportunity provider: By providing you with a means of transport, it gives you the opportunity to do things you wouldn’t otherwise be able to do. Further it also provides you with an opportunity to earn a living by getting you to and from work.
And on that note…you spend a lot of time together: The average South African spends on average 8340 hours per year in their car just commuting to and from work! That’s over 5 days – With that kind of bonding time, it’s hard not to form an attachment.
And in that time, you can be yourself: 95% of people admit to singing in their car which just shows you how comfortable people feel behind the wheel! Your car’s not going to judge your flat pitched Katy Perry rendition of ‘Firework’!
So, it’s no wonder why you would feel like you and your car are the perfect power pair! And when your car is giving you so much, maybe the time is right (with it being the month of love and all) to give a little back. Protect your most prized companion from the harshness of the outside world (flying stones, bumping trolleys, scratching pillars, too name just a few) and get her covered with Scratch and Dent to maintain that ‘showroom condition’ look!